ROLE PLAYERS 2019

BIOGRAPHY

Is the top 25 Hot Young Marketers 2018 in the country by Economic Times Brand Equity.
In 2008, he joined Titan Company Limited and was responsible for area sales of brands such as Fastrack Watches and Eyewear, Tommy Hilfiger and Hugo Boss. In 2009, Ayushman then took on the role of Brand Manager at Sonata, India’s largest selling watch brand, where his role primarily focused on launching and taking the Superfibre range of watches to its 1 millionth sale in year one. His roles at Sonata also ranged from planning & executing, developing communication strategy & brand proposition, to new product development.
In 2011, Ayushman joined Titan’s International Business Division as Brand Manager, where he was responsible for brand promotion, development of marketing campaigns and consumer research for international business for South East, Middle East and SAARC regions, including entry into important new markets. After a successful run in the Indian Market, Ayushman took over the role of Country Manager for Titan’s global markets, where he overlooked the sales and functioning of the Gulf countries and the United States.
Since 2016, Ayushman holds the role of Head of Product & Marketing at Fastrack, leading the brand to new heights of top line & bottom-line achievement and making it the fastest growing brand in the company.